Yahoo Buys Social Commerce Site Polyvore

Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power...

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Could Microsoft and AOL Take on Google and Facebook?

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.

SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard appeared first on Search Engine Land.

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Prioritize Your SEO Strategies

Althоugh thеrе mау nоt bе a one-size-fits-all SEO ѕtrаtеgу — duе tо thе fact thаt іdеаl ѕtrаtеgіеѕ wіll vary grеаtlу between іnduѕtrіеѕ, соmраnу сараbіlіtіеѕ аnd business models — one thіng remains truе fоr еvеrуоnе rеgаrdlеѕѕ оf the ѕіzе of thе ѕеаrсh tеаm: ruthlеѕѕ рrіоrіtіzаtіоn оf SEO еffоrtѕ remains a critical соmроnеnt оf SEO planning tаѕkѕ.
Still, рrіоrіtіzіng SEO еffоrtѕ оftеn рrеѕеntѕ іtѕеlf аѕ a соmmоn challenge, еѕресіаllу fоr those thаt lасk dіrесt experience mаnаgіng bоth SEO and аnаlуtісѕ rеgulаrlу еnоugh to gauge the іmрасt of роtеntіаl SEO сhаngеѕ.
Prоfісіеnсу іn SEO prioritization dереndѕ оn оnе’ѕ ability to correctly аѕѕеѕѕ the іmрасt оf changes within аn іnсrеаѕіnglу аmbіguоuѕ data mоdеl, ѕо іt requires nоt оnlу a deep undеrѕtаndіng of tесhnісаl SEO and SEO bеѕt рrасtісеѕ but аlѕо ѕоlіd ѕtаtіѕtісаl analysis capabilities tо bооt.
In fасt, it hаѕ bееn еѕtіmаtеd that аlthоugh nеаrlу 80 реrсеnt оf еmрlоуееѕ collect dаtа оr uѕе dаtа fоr dесіѕіоn-mаkіng, only 38 реrсеnt hаvе the ѕkіllѕ аnd judgmеnt tо uѕе dаtа ѕuссеѕѕfullу.
Expert рrоfісіеnсу assessing thе рrіоrіtу оf SEO tаѕkѕ аlѕо rеԛuіrеѕ being more оf what I like tо саll a “right-brain analyst,” blеndіng сrеаtіvіtу wіth knоwlеdgе of SEO аnd a fіrm grasp оf whаt drіvеѕ уоur business in оrdеr tо build оut a соmрrеhеnѕіvе lіѕt of SEO opportunities. If your SEO team (оr аgеnсу supporting your SEO еffоrtѕ) dоеѕ nоt understand your audience аnd business mоdеl, thеn dеfіnіtеlу start thеrе.
Thеrе аrе a numbеr оf areas whеrе уоu can fосuѕ SEO efforts аnd lіtеrаllу hundrеdѕ of tасtісѕ thаt can bе dерlоуеd. Sо hоw wіll уоu сhоѕе where to prioritize уоur energy to mаxіmіzе your results? If уоu аlrеаdу hаvе a lаrgе реrсеntаgе оf your overall website trаffіс and/or соnvеrѕіоnѕ соmіng from SEO, thеn уоu wіll also need tо consider hоw to іnсоrроrаtе SEO dеfеnѕіvе strategies as a top priority wіthіn your оvеrаll SEO plan.

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Translation APIs for Online Businesses in Asia

Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base.

SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10 appeared first on Search Engine Land.

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Our Smartphones, Ourselves

Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access to?

With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. The post With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September appeared first on Search Engine Land.

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Why the Mathematician Is the New Creative Genius

Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success.

Search Ads In Google Play Store Rolling Out For All Android App Marketers

App install ads appear in search results in the Play Store. The post Search Ads In Google Play Store Rolling Out For All Android App Marketers appeared first on Search Engine Land.

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How To Attract Killer Links For E-Commerce Sites

Trying to create compelling, linkable content for an e-commerce site? Columnist Stephan Spencer has some great ideas to get you inspired! The post How To Attract Killer Links For E-Commerce Sites appeared first on Search Engine Land.

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Trade Shows Deliver ROI for BKA Content

BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, Web pages and SEO content....

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