SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Content Marketing for China's Social Commerce World

In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.

Facebook Wants to Complement TV with New Ad Metric

Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them.

SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The Data-Driven Guide to Landing Page Design

Throughout your journey to get an ever higher conversion rate, you run a lot of tests. Everything from the color of your CTA button to the font and size of your headline can impact the conversion rate of a landing page.

But what should you be testing to get the best results the fastest?

IMHO I would recommend testing things that have already worked for other marketers’ landing pages. I always find this to be a much better place to start than my initial ‘gut reaction’ – as, inevitably, there is a test somebody has already run that proves that feeling to be incorrect.

In this infographic from Wishpond I’ll show you 14 stats-bached techniques you can test to improve the conversion rate of your landing pages.

As they’re already proven techniques, it will be easy for you to use them to get some quick wins.

Check it out:

The post The Data-Driven Guide to Landing Page Design appeared first on SEO Chat.

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences.

The SEO And User Science Behind Long-Form Content

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well. The post The SEO And User Science Behind Long-Form Content appeared first on Search...

Please visit Search Engine Land for the full article.

Social Media Marketing Budgets and ROI: How to Plan for 2016

Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year.

Bid Boosting On Bing: Discover The Untapped Value

Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. The post Bid Boosting On Bing: Discover The Untapped Value appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Your 5 Mobile Musts This Holiday Season

The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy.

Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available.

Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement. Our comprehensive agenda consists of 50+ sessions designed to make you a...

Please visit Search Engine Land for the full article.

SearchCap: Google Knowledge Graph, Schema Markup & Local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Knowledge Graph, Schema Markup & Local SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry.

Google Adds Site URL In Knowledge Graph Box

Google has added a hyperlink to the brand's web site in the knowledge graph box. The post Google Adds Site URL In Knowledge Graph Box appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.